Heiner Markhoff, 43, is Vice President, Plastics, Europe, GE Industrial. Prior to this role, he was the Chief Executive Officer for GE Bayer Silicones in Germany, a role he began in April 2002. From August 2000 to April 2002, Markhoff was the General Manager for Automotive in GE – Plastics Americas. Markhoff began with the company in 1994 as Manager for Corporate Business Development. Markhoff studied Economics at the University of Muenster in Germany and received his degree in Business Administration from University of Koeln in Germany in 1990.