HomeTop StoriesElectrical machines supplier adapts organisation to improve customer contact

Electrical machines supplier adapts organisation to improve customer contact

Brian Lindsay,
projects manager,
Tony Teixeira,
general manager,
Rishi Gangaram,
sales manager, &
Paul Lepora,
commercial &
marketing manager
13 February 2012 – Electric motor manufacturer and supplier Actom Electrical Machines recently adapted its organisational structure to simplify and improve contact with customers in South Africa.

The company, which previously operated separate sales entities for medium voltage and low voltage motors respectively, has combined them into one, thereby establishing a single sales entity to provide a more seamless point of contact for all customers, Paul Cuthbert, divisional CEO of Actom’s Power Conversion division, says.

“The new arrangement has been in operation for several months and, as many of our customers have confirmed, is proving to be far more streamlined and effective than the previous structure. It makes better sense for a customer requiring anything to do with electric motors to have a single point of contact,” Cuthbert says.

Actom designs, manufactures and supplies motors ranging from 0.55 kW to 15 MW in power. The company boasts of being the largest manufacturer and distributor of electrical equipment in South Africa, employing about 6,000 people and with an annual order intake in excess of R5 billion.