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Report finds connection between investment and personal values

Energy 4 Impact, a non-profit organisation, has released a first of a kind report profiling those that are funding energy access-related crowdfunding campaigns and their motivations to contribute.

This report, Crowd Power – Who is the Crowd?, gathers research from surveying around 900 individuals that funded energy-access related crowdfunding campaigns, from more than ten countries including Australia, Germany, Kenya, the Netherlands, Sweden, the UK and USA.

The report finds that the number one motivation to contribute, according to all energy-access crowdfunding backers surveyed, is the campaign’s alignment with their personal values. The most frequently cited challenge of participating in crowdfunding was the potential for business failure.

The research was conducted across donation, reward, debt and equity crowdfunding platforms, which have hosted energy access-related campaigns.

Participating platforms included GlobalGiving, M-Changa, Pozible, Kiva, bettervest, Lendahand, TRINE, Energise Africa and Crowdcube.

The report explores the nuances of participant profiles, their motivations and their challenges, across the different crowdfunding types:

  • Donation Crowdfunding for Energy Access
  • Reward Crowdfunding for Energy Access
  • Debt Crowdfunding for Energy Access
  • Equity Crowdfunding for Energy Access

To download the report please click here.

Ashley Theron
Ashley Theron-Ord is based in Cape Town, South Africa at Clarion Events-Africa. She is the Senior Content Producer across media brands including ESI Africa, Smart Energy International, Power Engineering International and Mining Review Africa.