HomeIndustry SectorsFinance and PolicySouth Africa’s Poweroad Africa to officially launch in May

South Africa’s Poweroad Africa to officially launch in May

Neil Borthwick (left)
Neil Borthwick, Director of Sales & Marketing Poweroad Africa (left); Darin Mac Allister, Managing Director of Power Road Africa (right)

Earlier this month, South African-based single source solution provider (SSSP), Poweroad Africa, commenced trading amongst the electric power market in South Africa and Sub-Saharan Africa.

The Johannesburg-based firm, which was born out of the former Powertech subsidiary Powertech Africa, will officially be launching their brand at the upcoming African Utility Week.

Finance a key priority

Securing finance in Africa remains a key factor in the delay and realisation of many power projects, Neil Borthwick, Director of Sales & Marketing Poweroad Africa acknowledged this in a recent interview.

“Although there are many different challenges facing the energy sector in Africa, the biggest challenges we have identified are the finance and risk of energy projects.

“There is a lot of need for power in Africa and a lot of governments, utilities, LPUs are very keen to implement projects but there is no financing and the risk is too high for foreign investors.”

[quote]The company is partnering with Autoworld and Stanbic in Zambia to offer financed solar kits for residential homes, with capacity ranging from 2.5 – 10 Kva.

In addition, the firm has joined efforts with US-based technology venture, Powerhive, to deliver clean and affordable power to over 20,000 homes just outside of Nairobi, Kenya.

Securing strategic partners

Poweroad Africa has secured international strategic partners for transformers (Beta Transformers), solar panels (Amerisolar), energy storage systems (Alpha ESS), UPS and inverters (Makelsan), LV electrical and lighting solutions (Elmark) and cable accessories (TTAF).

Ashley Theron
Ashley Theron-Ord is based in Cape Town, South Africa at Clarion Events-Africa. She is the Senior Content Producer across media brands including ESI Africa, Smart Energy International, Power Engineering International and Mining Review Africa.