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EY 2015 Africa attractiveness survey: Making choices

In this survey, EY analyses the attractiveness of Africa as an investment destination with the objective to assist businesses in making investment choices and governments to remove barriers to growth.

The survey uses a two-step methodology that analyses both the reality and the perception of Foreign Direct Investment (FDI) on the continent. EY defines the attractiveness of Africa as a combination of image, investors’ confidence and the perception of the region’s ability to provide the most competitive benefits for FDI.

Some of the findings include:

  • FDI project numbers down, but values up considerably, with Africa receiving the second highest FDI capital in the world (y-o-y growth of 136%)
  • Sub-Saharan Africa will be second fastest-growing region in the world this year, with 22 economies growing at 5% or higher
  • Investor perceptions have softened, but those with business interests in Africa remain overwhelmingly positive

To download this report click on the image:

EY Attractiveness Survey Africa 2015 Making Choices

Nicolette Pombo-van Zyl
Nicolette is the Editor of ESI Africa print journal, ESI-Africa.com and the annual African Power & Energy Elites. She is passionate about placing African countries on the international stage and is driven by the motto "The only way to predict the future is to create it". Join her in creating a sustainable future through articles and multimedia content.

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