HomeRegional NewsAfricaNew tool released for successful crowdfunding

New tool released for successful crowdfunding

With efforts to help campaigners in the off-grid energy access space, Energy 4 Impact – a non-profit organisation working with local businesses to extend access to energy in Africa – has released a report on crowdfunding for energy access in sub-Saharan Africa and Asia.

Titled ‘Crowd Power: Success & Failure – The Key to a Winning Campaign’, this is the third report in a series of five research papers, which explores the key processes and considerations involved in creating a successful crowdfunding campaign.

Crowdfunding campaign

The report identifies trends common to successful energy access related campaigns (measured as reaching the campaign target) across donation, reward, debt and equity crowdfunding.

When looking at successful energy access reward campaigns, the report notes that debt campaigns have the highest success rates, in terms of percentage of loans posted that are funded, of all campaign types.

“Microloan debt, via the Kiva platform, has traditionally dominated energy access debt crowdfunding, although SME loans are now a quickly growing component of energy access crowdfunding,” the report notes.

Due to limited data available on energy crowdfunding and no single data source, this report was formulated with survey data from the NPO platform partners – GlobalGiving, M-Changa, Pozible, Kiva, Lendahand, TRINE, bettervest and Crowdcube – that was compiled and analysed by Energy 4 Impact.

The report covers considerable amounts of data captured through the NPO’s work supporting off-grid energy businesses on the ground in Kenya, Tanzania, Rwanda, Uganda and Senegal.

Read the full report here.


Featured image: Stock

Ashley Theron
Ashley Theron-Ord is based in Cape Town, South Africa at Clarion Events-Africa. She is the Senior Content Producer across media brands including ESI Africa, Smart Energy International, Power Engineering International and Mining Review Africa.