Renewable energy and natural gas sources seem to be the favourable choices in investments, with 57% of utility customers preferring them for their environmentally friendly benefits.
This is according to the study by Market Strategies International, which states that demand for programmes to help consumers manage their energy use and reduce their own environmental footprint has seen a steady increase over the past four years.
The 2018 Utility Trusted Brand & Customer Engagement: Residential, a Cogent Reports, indicates that many utilities across the globe have recognised this trend and are benefiting from the consumption and carbon footprint management offerings they have implemented.
Utilities honoured for Earth Day
In honour of Earth Day (April 22), Market Strategies is awarding the 2018 Environmental Champion designation to 43 utilities. Read more: Renewable energy costs less by far, making it the logical choice
As a group, these 43 utilities have improved their Environmental Dedication performance score by an average of eight points this year while the score for all other utilities declined by an average of ten points.
Chris Oberle, senior vice president at Market Strategies International, said: “It is important to pay attention to your environmental reputation, as it is now a permanent part of the utility business model.”
To learn more about becoming an Environmental Champion, read more on our sister publication, Metering & Smart Energy International.