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Industrial company pioneers online purchases for customers

As one of the few industrial companies to pioneer an e-commerce facility, Zest WEG now allows its customers to make purchases online.   

Incorporated into the online purchasing facility on its new website are functionalities which include features such as technical tools and other capabilities including access to stock availability levels and more. 

“The e-commerce facility is part of Zest WEG’s continuous drive to serve customers better, making it easier and quicker for them to deal with us,” says Johan van Niekerk, Zest WEG national sales executive. “This is just another way to make our products more readily available to customers.” 

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Around South Africa, customers can now conveniently place orders on the site, which in its first phase of roll-out includes standard products like low voltage electric  motors, variable speed drives, soft starters and switchgear.  

Van Niekerk highlights that the design and programming for this kind of site – which includes a wide range of technical products – has been demanding. The company began the thought process long before the COVID-19 lockdowns were implemented, and have prioritised the roll-out since then.  

“The digital world around us, and especially electronic or internet trading, is developing very rapidly,” he says. “It was therefore important for us to develop our e-commerce capability as part of our philosophy of ongoing improvement and customer service.” 

He emphasises that customers requiring assistance will still have access to the staff that currently provide them with service support.  

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Zest WEG’s fleet of delivery vehicles will deliver goods ordered online, within the existing areas of coverage ensuring the same high levels of logistical reliability, and the normal returns policy will still apply to these products. Van Niekerk advises that emergencies should be dealt with through direct personal contact to ensure that the customer’s requirement is well understood – to achieve the best and quickest service. 

“We are confident that customers will find the added flexibility valuable  as it gives them access to an ordering system at all hours of the day or night,” he says. 

Nomvuyo Tena
Nomvuyo Tena is a Content Producer at Clarion Events Africa and is as passionate about the energy transition in Africa as she is about music and Beyonce.