After 44 highly-successful editions, Middle East Electricity has evolved into Middle East Energy in 2020 – an energetic transformation, which aims to keep the region’s leading power industry event at the forefront of a rapidly-evolving sector.
As demand for digitised and renewable energy solutions increase across the globe, the future-focused Middle East Energy platform debuts at Dubai World Trade Centre (DWTC) from 3-5 March 2020, bringing together leading lights of the global industry, from energy ministers and utilities decision makers, to innovative start-ups and future technology providers.
To help shape the agenda for the industry, the Middle East Energy 2020 Advisory Board, comprising 21 experts spanning the full energy sector, identified key content themes that form the basis of the 2020 conference programme, the strategic conference series, which runs alongside the main exhibition.
The conference features a high-calibre line-up of 150-plus speakers sharing critical insights and debating the future ahead, in the presence of utility providers, governments, procurement agents, project managers and contractors.
Under an overarching theme ‘Energy in Transition, connecting the world: Demand, Digitalisation, Diversification’, the Advisory Board set five content streams over three days of in-depth discussions which explore: Policy vs Technology; Decarbonisation & SDGs; Power of Digital – How to create value; Effective Renewables Integration; and New Business Models.
With the Middle East alone in need of $55 billion for an additional 43GW of generating capacity and $34 billion for transmission, coupled with the onset of digitalisation and ever-growing focus on renewables, the formation of the Middle East Energy Advisory Board is a natural move for the show, as it remains at the forefront of the world’s power needs.
“The energy industry is evolving at a rapid rate, with digitalisation playing a key role in this and global focus is towards affordable clean energy. The UAE is a global leader in technology and sustainability. That’s why Middle East Energy plays an important role, reflecting the focus of the industry and region for today and the future, as the meeting point for the global energy sector, providing the perfect blend of networking, business facilitation and knowledge sharing to meet future energy goals. The introduction of the conference programme and Advisory Board represents a significant step as we move forward,” said Gareth Rapley, Group Director, Industrial, at Informa Markets, organisers of Middle East Energy.
“The Advisory Board has brought together leaders and experts within the industry across the region and through this we have had the ability to identify issues that are key to the UAE and wider region. As a result, the Board has shaped a roadmap that will drive discussion and deliver solutions when we bring the global energy industry together in March.”
The Middle East Energy Advisory Board represents the major regional public and private sector energy players, including the UAE Ministry of Energy & Industry, SEWA, Ras Al Khaimah Municipality, Etihad Energy Services, Masdar, IRENA, APICORP, SAP, PwC, IFC and more.
“The transition of the energy industry is inevitable, and the UAE government has been accelerating endeavours to challenge the business as usual mindset, setting ambitious targets such as 50@50; which will see clean energy contribute half of the country’s total energy mix by 2050. Technology can pave the path to the future we all seek,” said a spokesperson for the Ministry of Energy & Industry.
“Future cities and demand for energy are on the rise. Future trends will be fostered by digitalisation and diversification in a time of increasing uncertainties and Climate stress. Middle East Energy 2020 is the platform to address those future trends and connect the world in the UAE again.”
As part of Informa Markets’ objective to reinforce the event’s standing as a holistic energy platform that empowers stakeholders through power networking and multi-sector growth opportunities, Middle East Energy hosts new zones, including a customised Digitalisation Zone, highlighting the latest technologies in digital transformation, and an expanded Renewables area.
The renewables sector will display the enormous opportunities in alternative energy sources, from hydro and geothermal, to solar and wind. Furthermore, with leading global brands launching innovative solutions, the decision to re-energise the Middle East Electricity brand is timely, believes Informa Markets, as the event continues to reflect how the world raises, distributes and consumes energy.
“This is much more than a name change,” explained Claudia Konieczna, exhibition directorat Middle East Energy. “Driven by extensive outreach and stakeholder engagement, this strategic move builds on the legacy of Middle East Electricity and takes the event to a new level to better reflect the industry we serve: an industry that continues to evolve well beyond the traditional electricity segment. While the electricity segment remains a core element in the wider energy field, the wider sector is now replete with advancing technologies spanning energy sources, renewables and digitalisation.
“The energy transition is already under way and digitalisation is playing a key role in developing this. Since its inception, Middle East Electricity has constantly been at the heart of the industry; the transformation to Middle East Energy is designed to reflect the sector’s evolution and how it impacts the way we live and work, while setting the agenda for global energy needs.”
Middle East Energy will serve a region that is forecasted to require $109 billion in power infrastructure investment over the next five years, according to the MENA Power Industry Outlook, prepared by Ventures Onsite for Middle East Energy. The event will continue to expand upon its long-held role of being a new technology launch pad, a comprehensive B2B meeting ground and an educational and knowledge sharing platform for one of the fastest evolving industries.
“Middle East Energy will continue to be the global power platform where international experts, industry and organisations come to learn, inspire and do business,” explained Konieczna.
Held under the patronage of HH Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai, and hosted by the UAE Ministry of Energy, Middle East Energy will also feature a complimentary matchmaking service for exhibitors and visitors; and a tailored conference series will probe the most pressing industry issues of the day across the Middle East’s energy sector. The 45th edition features dedicated product sectors for power generation, transmission & distribution, lighting, renewables, and digitalisation. ESI