An India-based electric utility company, Tata Power, has launched a digital platform to improve awareness of energy conservation among its customers.
The utility has through its subsidiary Club Enerji unveiled the E-Learning Fridays module, which comprises Webisode series for children and their parents to adopt sustainable living practices amid lockdown.
Consumers can access the webisode episodes across all the social media platforms of Club Enerji every Friday as from 22nd May 2020.
Each episode will cover topics including water conservation, saying no to plastic, energy generation, the environmental impact due to misuse of energy and a fun and informative quiz.
The aim is to provide simple methods of how to reduce energy and water consumption and wastage to avoid increases in bills and the degradation of the environment.
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Shalini Singh, the Chief-Corporate Communications & Sustainability at Tata Power, said: “There has been a significant rise in the consumption of online content hosted across various platforms amid lockdown. ‘E-learning Fridays’ is our way of reaching out to the future generation online by delivering relevant and practical information that will inspire children and adults alike to change the way they think and act.”
She added: “The series will not only enable them to take control of how much energy they use on a daily basis but also inform them about the benefits of saving it making them an important part of our energy saving journey.”