In this regard, Muhairig announced that his ministry is launching an awareness campaign to encourage people to use energy prudently. The country’s authorities attempted a similar measure in 2012 by installing a real-time live consumption dial on television screens. The idea was that when the public saw that the dial was in the red, they would turn something off, rather than lose electricity completely.
Ultimately, as long as electricity is heavily subsidised and cheap, it will be much more difficult to get the public to use electricity more sensibly. An adjustment of electricity tariffs would probably be the best disincentive for the wasteful consumption of electricity.