Copenhagen, Denmark — ESI-AFRICA.COM — 01 April 2011 – DONG Energy “’ one of the leading energy groups in northern Europe “’ is launching its E-Flex energy project in Denmark with Greenwave Reality “’ a global innovator in home energy management solutions.

The E-Flex project is being launched at the annual “Transmission & Distribution Europe” and “Smart Grids Europe” conference and exhibition, which takes place here from 12 to 14 April.

The E-Flex project is demand-response oriented and designed to evaluate the readiness and motivation of household customers to use energy in a flexible manner. A total of 155 qualified households have been identified, and each household will be provided with Greenway Reality’s home energy management solution, which enables the residents to monitor and control the energy consumption, and to individually notice and register the impact and effects which their changes in behaviour can cause in the electricity distribution system and on the environment.

The overall objective of the project is to map the potential for flexible consumption in households, and especially in homes with electrical vehicles and heat pumps. The Greenwave Reality solution is an obvious possibility for utilities to gain a more comprehensive understanding of energy consumption in an affordable and secure way by applying an easy-to-use system.

Dong Energy vice president Jens Jakobsson said: “This is crucial knowledge in order to optimise future grid investments, in particular when electrical vehicles and heat pumps are introduced in greater numbers in years to come.”