27 August 2013 – A power bulletin initiative in South Africa has helped reduce 250 MW from the country’s national power grid, enough electricity to supply the city of Bloemfontein for the whole day. The power bulletin, which was launched in May 2013, is a partnership between Eskom and the South African Broadcasting Corporation (SABC) aimed at providing the country with daily real-time information on the state of the power system and to promote energy efficiency – particularly during the evening peak period between 5:00 PM to 9:00 PM. The power bulletin reaches about 5.5 million television viewers every day.

Reacting to the positive manner in which viewers are responding to the bulletins, Eskom general manager for strategic marketing and branding, Kheepe Moremi, says, “Eskom would like to thank all South African consumers for switching off during this critical period.” The SABC’s acting chief operations officer, Hlaudi Motsoeneng, says, “This partnership, for the public service broadcaster, is of national importance as electricity forms part of our day to day life.”

Eskom continues to urge households to help reduce load by at least 2,000 MW, an equivalent of switching off 4.5 million geysers, every day during evening peak to see the country through this winter. Eskom’s demand-side management interventions encourage customers to use electricity more efficiently, and in so doing help reduce the gap between supply and demand in the short to medium term. Also known as integrated demand solutions, these initiatives support national security of supply and minimise the negative economic implications of a power shortage on the country.