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Partnership sees cable accessories firm stride into Southern Africa

Tank Industries appointed as sole distributor for TE Connectivity’s Raychem Cable Accessories in Southern Africa.

The article appeared in ESI Africa Issue 1-2021.
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Tank’s General Manager, Clive Maasch, responds to questions regarding the significance of being appointed the sole distributor of TE Connectivity’s Raychem products in Southern Africa.

Question: Tell us something about Tank and your position in the company.

CM: Founded in 1986, Tank Industries has traded in the Energy and Telecommunications markets in the region for over 30 years. I’ve served as General Manager at Tank Industries for over 10 years and have had the privilege of participating with our Power Division Team in growing our energy business over this period. We are proud to have the privilege of sole distribution of TE Connectivity’s Raychem products Southern Africa. Tank is a member of the South African Listed Reunert Group.

Question: That’s quite an achievement. How did that come about?

CM: Tank has been involved in cable industry since the year 2000. During that time, we had a fragmented range of products to offer the market. That is to say, we did not have access to the full range because we were not a full distributor of TE Connectivity’s at that point. However, I made a commitment to them at the time that we would migrate all our other products to TE Connectivity’s products. And over three or four years, we proved this to them and built the relationship. So, when the company decided to move the agency, they moved it to Tank. I think the fact that we are part of a listed entity and have the financial muscle of a big group, gave us an advantage. Tank has a good reputation in the market and the TE Connectivity’s Raychem brands are trusted in this region.

Question: How has Tank capitalised on this good reputation?

CM: Our business was sustained during the recent lockdown because of the service that we’ve been able to offer all the utilities. In terms of maintenance, we managed to retain our staff. That is, we managed to keep everybody in a job by rotating the staff. And we’ve been very fortunate – they have all done a fantastic job during the year, which has been a very tough period. We have a B-BBEE level one status. We have all the SHEQ (safety, health, environmental and quality) standards in place, with full compliance and consultants to guide us. We also have an accredited EWSETA training facility in Cape Town for cable accessories. So, we meet all the necessary requirements and capitalise on them.

Tank Industries
Tank Industries’ Power Division Kitting Team works in shifts

Question: What makes Tank unique?

CM: We have an amazing team at Tank. Headed up by Rob Riley, our comprehensive sales team are based in all the major centres across South Africa and Africa. Our technical managers Tommie Norjie and Adriaan Theron were both trained in Germany by TE Connectivity and have an in-depth knowledge of the market and the products we offer. They also have long histories in the cable accessories business and are well-known and trusted in the local market. This proves extremely useful when advising customers or compiling quotations.

Tank Industries, along with its principal TE Connectivity, looks forward to serving its valued customers with a world class range of LV, MV & HV cable accessories, coupled with product support and approved training.

Wanted – Distributors in Africa

Tank Industries, a Division of ATC (Pty) Ltd, is a leading manufacturer and distributor of Electrical and FTTH (Fibre to the Home) cable accessories for the Energy and Communications market in South Africa.

We are looking for Distributors in both the Telecommunication and Energy markets in Africa to partner with us.

If your company is active in these markets and would like to discuss the opportunity with us, please contact Clive Maasch on clive.maasch@tank.co.za or scan our QR code and contact us through our website. www.tank.co.za

Guest Contributor
The views expressed in this article by the author are not necessarily those of the publishers and/or association partners. While every effort is made to ensure accuracy, the publisher and editors cannot be held responsible for any inaccurate information supplied and/or published.