EDF Pulse Africa
Featured image: Stock

Nigeria’s electricity distribution company, Ikeja Electric Plc (IE), has won this year’s edition of the SERAS Innovation Prize at the SERAS Awards.

The utility was merited on their innovative approach to promoting electrical safety standard among staff, contractors, customers and the general public through the introduction of its proprietary game POWERPLAY©.

The award was keenly contested by Union Bank Plc, ISON BPO, Access Bank and Data Jaja, in a category that focused on innovative and sustainable ideas with positive environmental impact on society.

Receiving the award of the company, the Head of Corporate Communications, Felix Ofulue, noted that Ikeja Electric has evolved to become the pacesetter and the game-changer in the nation’s power sector.

According to Ofulue: “We are proud to have won in this category, especially as the award brings recognition to our sincere efforts at ensuring that people understand the dangers of electrical hazards. Our board game, PowerPlay, which was the basis for this victory is well endorsed and well received by stakeholders."

He noted that the objective of the game is to inculcate the culture using creative communication such that as the game is played, knowledge is passed along. The game highlights violations in the sector and also calls to attention common hazards in the domestic place, with the overall aim of preventing and reducing accidents.

“It is line with our strategy which guides our communication such that our messaging is passed across effectively and creatively to ensure customers are enlightened. This award is also a testimony to the positive impact we are making on the society in terms of safety and welfare,” he said.

“While I will admit that there is still much to be done in our sector and by us, the various awards and recognition we have received this year is a testament that we are taking the right steps in the right direction," Ofulue concluded.

The board game is designed to educate people on safety measures. It can accommodate up to six (6) players is an 'edutainment' tool, providing critical information relating to electrical hazards and safety measures that can prevent loss of life and property.