American
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Breaking news this week reflects on how the American market sees itself abroad and specifically its intentions to not be left out of Africa’s exponential energy and power market growth.

Originally published in the ESI Africa weekly newsletter on 2018/11/28 – subscribe today

The US Department of Commerce – with a remit to promote American economic growth – has given a seal of approval to the multi-award winning African Utility Week by granting a US Trade Fair Certification to the annual conference and exhibition.

This paves the way for greater American participation at the event, which is taking place in Cape Town, South Africa from 14-16 May 2019. The certification is a clear message to rival economies that are already entrenched in the African market including India, China, France and Germany.

In previous decades, African countries have largely been ignored by international markets as a project development and investment destination. Many companies cited lack of regulatory frameworks, corruption, and low GDP growth prospects among the concerns.

This is changing – and fast. African governments are implementing policies, regulations and engaging with financiers to open the floodgates to investor confidence.

In our latest issue of the ESI Africa journal, which is being launched at POWERGEN International in Orlando, Florida next week, I write that: “Africa, home to 54 countries and some of the world’s fastest growing economies, can sometimes be a complex place for international companies to conduct business, but for those with an adventurous spirit it holds plentiful (and most-often hidden) prospects”.

These prospects have been identified by the American market and, with the assistance of the US Department of Commerce, are primed to snatch them up at African Utility Week next year. It’s going to be tough competition as over 10,000 attendees from more than 80 countries vie for attention.

The ESI Africa team, and as the official host publication to African Utility Week, is going to make it even easier to get noticed.

We are offering exhibitors a special add-on package that extends the brand campaign through our print and digital platforms before, during and long after the event. Contact my colleague Tarryn Bester for more information.

Author: Nicolette Pombo-van Zyl, editor of ESI Africa

Read the previous note from the edtior here.